“A wonderful combination of guerrilla marketing chockfull of practical green marketing tips and first hand advice from two pros.”
—Jacquelyn Ottman, Author of Green Marketing: Opportunity for Innovation http://www.greenmarketing.com

“Guerrilla Marketing Goes Green proves marketing and making the world a better place are not mutually exclusive. Jay Conrad Levinson and Shel Horowitz demonstrate how you can build a better business based on ethical, Green and value-centered principles.”
—Michael Port, New York Times bestselling author of The Think Big Manifesto, <http://www.MichaelPort.com/>www.MichaelPort.com

“Green marketing is here for good. This book will show you how to market, influence others and resonate with the times. The advice is simple and the premise is compelling – read this and join the 21st century.”
—Tim Sanders, author of Saving The World At Work, Love is the Killer App, etc. www.TimSanders.com

“One of my ‘Joynerisms’ goes like this: ‘The second best form of marketing is superb Customer Service. The first is Word of Mouth. You don’t have one without the other.’ Guerrilla Marketing Goes Green shows you step by step how to integrate that kind of thinking into your business. It’s not just the ‘right’ way to do business. It’s the better way. On retrospect, Jay and Shel should have named their book, ‘The One and Only Way to Get the Most Profit Possible from Your Business.’”
—Mark Joyner, #1 Best Selling author of The Irresistible Offer, The Great Formula, and Simpleology

“In Jay Levinson’ and Shel Horowitz’s world, people do matter. The book combines the best of marketing and relationship theory with real-world examples and practical advice to create a winning, inspirational package. If we all adopted their advice to create value for others in everything that we do, the world would be a better place.”
—Melanie Rigney, Former Editor, Writer’s Digest magazine/Editorial Director, Writer’s Digest Trade Books

“Guerrilla Marketing Goes Green is a clear call to action and a magnificent mandate for the rewards of our better nature. Jay Conrad Levinson and Shel Horowitz enlighten you with a bright new world and give you a clear manifesto for feeling good about yourself as you reap bigger profits and create a better, more ethic place to live and work in.  This book will IMPACT!”
—Ken McArthur, Best-Selling Author of Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World, and founder of jvAlertLive.com

“As consumers use their own guerilla techniques to hold companies accountable, Guerrilla Marketing Goes Green levels the playing field, a playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today’s economy, and tomorrow’s.”
— Joel Makower, Executive Editor, GreenBiz.com, and author, “Strategies for the Green Economy”

“Jay Levinson and Shel Horowitz have always been known for their nothing held back, non-traditional, straight-shooting, and creative solutions to some of the most perplexing problems that plague entrepreneurs today. They’re not just authors, they’re entrepreneurs, so they know from where they speak!”
—Azriela Jaffe, journalist, college English professor, and author of fifteen books

“Creating socially responsible businesses is not only a good thing to do, but it will give you company a unique competitive advantage. And “Guerilla Marketing Goes Green” shows you how to do that. This book will give you dozens of new and fresh “green” ideas about how to not only market your business responsibility, but beat the pants off your competitors.”
—David Frey, Author, The Small Business Marketing Bible, President, MarketingBestPractices.com

“An exceptional and well-researched book that is totally in line with the way I have done business in the last 35 years. I urge every business owner, every speaker, and every serious student of marketing or psychology to buy it.”
—Tom Antion, Small Business Internet Marketing Expert

“When I was writing the e-book manifesto, “The Next Evolution of Business”, I researched the ways that “ethical” businesses were out-earning their greedy competitors: a powerful reason to be the good guy that cannot be ignored. Jay Conrad Levinson and Shel Horowitz are absolutely right to point out how ethical, eco-friendly businesses can actually gain the advantage and create massive ethical success. As an entrepreneurship strategist and speaker, I’m proud to be an ethical business owner who puts people before profits. Guerrilla Marketing Goes Green shows you how you can be one, too.”
—Stefanie Hartman, “The Entrepreneur’s Best-Friend”,<http://www.stefaniehartman.com/manifesto>www.stefaniehartman.com/manifesto

“This book should be required reading, not only in the hallowed halls of corporate America or in the MBA classes at top universities, but by everyone, everywhere. ‘Guerrilla Marketing Goes Green’ takes us on a journey of responsibility, values and hope and shows us, in a simple, yet profound manner that we have an unprecedented opportunity and sacred duty to leave this world a much better place than we found it. Future generations will be grateful that Jay Conrad Levinson and Shel Horowitz were courageous enough to share such important information with us.”
—John Harricharan, award-winning author of the bestseller, “When You Can Walk on Water, Take the Boat”

“In the aftermath of the Enron, Global Crossing and Worldcom disasters, no message could be more timely than Jay Conrad Levinson’s and Shel Horowitz’s. In the long run, only an ethical approach to marketing works.”
—Al Ries, author of several best-selling marketing books

“Jay Levinson and Shel Horowitz have got it right. No business can go it alone today. There’s far more to gain by teaming up with competitors than ignoring their existence or bad-mouthing them. The bigger the competitor you team up with, the greater the chance that you’ll end up with some of the business they can’t handle. There is a halo effect from hanging around with the best people in your field. Try it!”
—B.L. Ochman, Internet Marketing strategist, publisher, What’s Next Blog, http://whatnsextblog.com

“Do you want your ideal prospects seeking you out, willingly listening to your sales presentation, and talking themselves into doing business with you?  Or would you rather keep shouting into the noisy bedlam that today’s world of ‘conventional’ marketing has become?
“Shel Horowitz has teamed up with Jay Conrad Levinson to create a masterpiece.  “Guerilla Marketing Goes Green” is a guidebook on ethical marketing, from two experts with the highest standards and values in the industry.
“To many business owners, values, trust, morals, integrity and ethics are little more than buzz words.  Shel and Jay show how they can become cornerstones holding up your business—and ensuring survival in tough times.
“The Golden Rule was never better illustrated than in this exquisite guide on value and ethics in business today.  And learning about the ‘Magic Triangle’ of quality, integrity and honesty will completely revamp and revolutionize the way you think about business success!
“Today, value addition involves tapping into a global trend towards embracing ‘green’ practices that preserve natural resources. Discover how to marry ‘green’ to ‘marketing’ in this interesting, insightful and intensely thought provoking book.
“In the end, this is not merely a book about business tactics, but one that’s about mindset change and adopting a philosophy of abundance, generosity and compassion towards your audience—creating a business that fulfills needs and adds value.”
—Dr.Mani Sivasubramanian, Author, Think, Write & Retire, www.ThinkWriteRetire.com

“This book is a remarkable ‘breath of fresh air’ on how to perfect ‘the better way.’ A practical method of building profitable relationships in an often noisy, confused world.
“Repeatedly, and in different ways, throughout this book, you actually demonstrate with a generous mix of insight and proven examples, how ‘dog-eat-dog’ marketing simply isn’t necessary; how ethical marketing is not only easier to implement but far more effective! How honesty, integrity, trust and quality are natural partners that are more likely to lead to long term growth, with minimal effort and less waste; how applying green thinking and treading more lightly on the Earth we can bring unexpected richer rewards; and more, much more!
“That’s why, without doubt, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, by Jay Conrad Levinson and Shel Horowitz, gets my highest recommendation. It’s an excellent, desktop reference resource that can help keep you grounded and focused in the right direction, especially in times of doubt, turmoil and massive change.”
—Brian Austin MISTC, www.InternetTIPS.com

“Guerrilla Marketing Goes Green not only backs up everything it says with well-established facts and figures so you finish the book thoroughly convinced Jay and Shel are telling you the absolute truth, it also opens your mind to endless possibilities around marketing your business.  Even for the most veteran of marketers, Jay and Shel´s collaboration will put more money in your pocket and a new spin on your business while making the world a better place.”
—Jan Janzen, Author of Devil with a Briefcase:  101 Success Secrets for the Spiritual Entrepreneur and Getting Off the Merry-Go-Round:  How to Create the Life You Want Without the Fear, Doubt and Guilt, www.janjanzen.com

“At last, bold, usable approaches that fly in the face of traditional and sometimes unethical business wisdom. Chock-full of creative yet shrewd ideas for marketing successfully in the new millennium.”
—Brian Jud, author, Speaker, Marketing Strategist

“The tools that wire the social web are perfect for driving interest and action around sustainability. Jay Levinson and Shel Horowitz have a clever blend of ideas, recipes, and thoughts for the future. Their ideas might just become your blueprint, if you want to see the successful greening of the world.“
—Chris Brogan, co-author, Trust Agents, www.chrisbrogan.com

“Combining a strong emphasis on environmental responsibility with a powerful grounding in business ethics, Levinson and Horowitz provide an amazingly useful and powerful success toolkit for turning your values into business value. As Jay and Shel have emphasized all along their brilliant book, always remember you help the world best when you’re helping others to change. And the way you do that is by basing your business on a solid foundation of three principles: Quality, Integrity, Honesty:
“Quality: Provide the best value you can.
“Integrity: Run your business in alignment with your core values; don’t try to be something you’re not.
“Honesty: Value the truth and be eager to share it with your prospects and customers.
“As the founder of INSE, the world’s largest online community of socially and environmentally conscious entrepreneurs with 8,800+ members on five continents, I will eagerly recommend it.”
—Christophe Poizat, Founder/President & CEO of International Network of Social Entrepreneurs, Inc., http://newentrepreneurship.com

“Must you be ruthless in your quest for profits to be a successful business owner? Shel Horowitz and Jay Conrad Levinson explain, through examples, personal experience, and great advice, how to be highly successful and still sleep at night. Guerrilla Marketing Goes Green is a jewel of a book.”
—Lorilyn Bailey, CEO, NewsBuzz.com

“When it comes to finding your voice online or offline, it takes much more than transparency and authenticity. It takes connectivity and inspiration. Jay and Shel are no strangers to helping brands and entrepreneurs build creative and effective channels to reach and attract customers. Now they’re helping businesses increase profitability through green and eco-friendly strategies and services that also benefit our environment. Go green or go home!”
—Brian Solis, authority on emerging media, blogger at PR 2.0, and co-author of Putting the Public Back in Public Relations and Now is Gone

“Why are mailboxes and email boxes full of unwanted sales pitches? Packaging needs to be less wasteful—why are landfills full of old packaging? Why is it necessary to damage the environment in order to make energy-inefficient products that will break and be disposed of in a year or two? This book is the first to really tackle green marketing head on, and it’s more than high time. I wholeheartedly recommend it as bedtime reading for every executive, marketer, and consumer. We’re all part of the green marketing solution if we choose to be!”
—Alex Hiam, author, Marketing For Dummies, 3rd Edition, http://www.insightsformarketing.com

“Guerrilla Marketing Goes Green offers refreshing marketing techniques for today’s disheartening economic and environmental conditions. The book focuses on the importance of maintaining ethical standards, building relationships and providing quality services. It is filled with interesting and applicable tips, personal stories and examples. This is a must-read for anyone who wants to succeed in marketing and life!”
—Melanie Rembrandt, owner, Rembrandt Communications, ®, www.rembrandtwrites.com

“You are the way you are for a reason. Ever wondered why you’re in the business you’re in? Why you’re interested in the things you do? It’s because you have a unique place in the world—one which nobody else can take, not even your closest competitor!
“In this book, Shel Horowitz and Jay Levinson paint a picture of a business world populated by real human beings—genuine caring people who’ve discovered their competitors are really collaborators; and their threats are really opportunities. People who’ve learnt to do well while doing good. Sound too ‘out there’? Jay and Shel put legs on the ideals and give examples of how ordinary business owners around the world are discovering just how effective the Golden Rule really is in their business and personal life.”
—Simon Young, Cofounder/Catalyst iJump, http://ijumponline.com

“Jay Levinson and Shel Horowitz have a knack for giving the reader useful tools and comprehensive understanding. They write about what they know, and what they know—firsthand, from their own passions and everyday practice—is how to market goods, services, ideas and perspectives. Their marketing is always lean but not mean, face to face without being in your face, and more memorable than the competitor, who spends too much casting wasted seed on unprepared soil. The marketeer who wants to succeed without losing identity and integrity will learn a lot from what Shel Horowitz and Jay Levinson have to share.”
—Ira Bryck, Director, University of Massachusetts Family Business Center

“Overflowing with creative, innovative and fun ideas to help you market yourself, your products and services inexpensively, effectively and ethically. More importantly, Jay and Shel present an underlying philosophy that you can take to all areas of your life that demonstrates repeatedly how pertinent and valuable this approach is to doing business in the 21st century. As the co-owner of a company that doesn’t actually sell product directly I still found these ideas worthwhile and useable. There are lots of anecdotes here and concrete examples too—it’s easy to see how you can make Jay and Shel’s techniques work for you.”
—Susan Z. Martin, Where Can I Buy A Car Online, www.where-can-i-buy-a-car-online.com

“As a marketing consultant, copywriter and merchandiser, I know firsthand, (1) that a profitable long term business hinges on strong customer relationships and repeat business, and (2) how much harder it is to develop a new customer than to please an existing one. Jay Conrad Levinson and Shel Horowitz’s innovative new book, Guerrilla Marketing Goes Green, takes this concept well beyond customer satisfaction. Jay and Shel show you HOW to build mutually beneficial and profitable relationships not only with customers, but with employees, suppliers, and even competitors. This partnership approach is both powerful and profitable. A terrific and long-overdue book.”
—Eric Gelb, MBA & CPA, author, Book Promotion Made Easy and Editor, Publishing Gold E-zine

“Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk…of principled profit. Their brilliance shine through and their methods will not only help you to make lots of money, but to feel great while doing so. And that, in essence, is free enterprise—that the money you make is directly proportionate to how many people you serve and how well you serve them.
“Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it.”
—Bob Burg, author of Endless Referrals, co-author, The Go-Giver

“Guerrilla Marketing Goes Green is a course in marketing for mensches. Stop wallowing in the sleazy world of big business and learn how doing the right thing will actually improve your bottom line! Guerrilla Marketing Goes Green is the wave of the future. Books on ethical marketing, like this one, are sorely needed in today’s world. Jay Levinson and Shel Horowitz’s Guerrilla Marketing Goes Green is a winner—and one of the best books on the topic of ethical marketing that I’ve seen. Buy it for your CEO.”
—Fern Reiss, Director, AssociationofWriters.com

“The essential key to marketing is making friends, creating relationships. Shel Horowitz is my friend (as well as my competitor). I wish him and Jay well. This book is a must read for anyone who wants to understand the new way of doing business and doing it well.”
—John Kremer, author, 1001 Ways to Market Your Books

“Jay and Shel have nailed it. Guerrilla Marketing Goes Green shows that you can succeed in business without sacrificing your ideals. This should be required reading in business schools so that we can avoid another headline-grabbing avalanche of corporate misdeeds.”
—Harry Hoover, managing principal, Hoover ink PR

“Ultimately, your customers decide whether or not your business succeeds. Use the principles in Jay and Shel’s book to infuse your marketing strategy with honesty and respect, and you’ll be rewarded with loyal, relationship-based customers that bring you continual—and increasing—profits.”
—Susan Carter, Small Business Operations Consultant and author of How To Make Your Business Run Without You

“An excellent look at traditional marketing strategies from a unique new angle; that of ensuring customer wants and needs are fully met in the framework of ‘doing onto others as we would have them do unto us.’ Kudos to Levinson and Horowitz for their latest work—eminently readable and full of real-world examples that not only will instruct but also will inspire the reader.”
—Steve Yankee, Writer-Consultant-Workshop Leader

“Guerrilla Marketing Goes Green dismisses “quick buck” marketing strategies and presents the real secret for succeeding in today’s increasingly cynical marketplace: establishing long-term client and customer relationships built on trust, integrity and reciprocity.”
—Steven Van Yoder, author, Get Slightly Famous

“Jay Conrad Levinson and Shel Horowitz’s marketing savvy—encapsulated within the confines of this content rich book—is the entrepreneur’s best friend and companion when it comes to taking action steps to fame.”
—Marisa D’Vari, President, Deg.Com Communications, author, Building Buzz

“PR LEADS grew to a six-figure company in less than 12 months by following ethical marketing practices, working with competitors, and following the other valuable concepts outlined in this indispensable book—and you can too!”
—Dan Janal, Founder, PR LEADS

“Great read! I’ve been involved in one aspect or another of the marketing industry since 1982. Jay Conrad Levinson and Shel Horowitz’s latest book, Guerrilla Marketing Goes Green, is an example of the best in marketing advice.
“They have managed to put onto paper, clearly and succinctly, marketing principles that I’ve been using successfully for many years. In addition, their book has shown me a number of new ideas which take ethical, customer-oriented marketing to new levels.
“Shel and Jay, thanks for continuing to be clear lights in an often murky industry.”
—Keith Thirgood, Creative Director, Capstone Communications Group

“Marketing requires looking at the glass as half full instead of half empty in order for a kinetic exchange of ideas and relationships to perpetuate.”
—Karyn Zoldan, owner, Bridgemarketing.com

“The kings of frugal bootstrap marketing have made the case for putting people first. Which people? Clients. Prospects. The people you do business with.“Business in this cyber-age, where computers talk to databases, and “bots” make lots of decisions—when “intelligent” machines are supposedly taking the place of thinking people, Jay Levinson and Shel Horowitz remind us that it’s all about people. All about relationships. All about people dealing with people.
“But that’s just the beginning. Conventional Marketing Wisdom (how’s that for an oxymoron) says that “critical mass” requires 7 impressions within (depending on your product) anything from 18 months to just two weeks. But Shel and Jay place that hoary old shibboleth in its place—EVERY single marketing impression can be THE one that motivates the prospect to reach for that checkbook!
“But that’s not all—far from it. For example, forget about zero-sum marketing—you can win AND your competitor can win. In fact, Shel and Jay show you how, if you do it right, you can even turn your competitors into allies. Talk about radical!
“And in example after example, radical notion after radical notion, Jay and Shel don’t just make the assertion about something that challenges everything we thought we knew about marketing—they give readers chapter-and-verse examples that make the case for one simple concept after another that…well, could just revolutionize everything.
“As a long-time reader of both Jay Levinson’s and Shel Horowitz’s previous books, I have to keep wondering why I’m surprised to see such a remarkable collection of wisdom-busting innovative ideas, all in one place. The answer is simple: Their slap-on-the-side-of-the-head ideas are so at odds to what you learned in marketing school (or in the marketing school of hard-knocks) that they always surprise, always reward. Always gives you more than you paid for, more than you expected…BUT NEVER more than you really need to know in order to succeed.”
—Ned Barnett, APR, CEO, Barnett Marketing Communications, author of nine books on PR, advertising and marketing

“In today’s climate of corporate scandal and public cynicism, Jay Conrad Levinson and Shel Horowitz provide a deep breath of fresh air. They show, on every page, that not only is it possible to succeed by appealing to the good side of human nature, but that the resulting success is easier to achieve and more satisfying, far outdistancing the outcome of ‘take-the-money-and-run’ approaches. People need to know that doing the right thing not only feels good, it works. This book communicates that message without preaching it.
“Levinson and Horowitz’s well-documented real-life examples provide a framework for ethical, successful marketing. It’s well written, so it’s easy to read, not something that can be said of many such books. Guerrilla Marketing Goes Green should be required reading in every marketing class.”
—Mary Westheimer, Founding President, Bookzone.com

“It’s about time someone wrote a book about the way things REALLY work at the values and ethical level in the marketplace. Yes, there are scandals and scoundrels in business. But they’re truly in the minority. Because the people who last… the people with whom others most want to do business… the people who set the pace for the rest… are quietly and consistently principled individuals operating in a basically decent way. This book spells out what those people are doing and why it’s to your advantage to follow their lead.”
—David Garfinkel, Publisher, World Copywriting Blog, www.worldcopyblog.com

“Do you believe that marketing means doing anything to get the sale and do in your competition? Shel Horowitz and Jay Levinson disagree, and in this book they show how putting people first can make you a marketing success.
“Guerrilla Marketing Goes Green says that nice guys don’t finish last. Honesty, integrity and quality are keys to building a successful business with repeat customers. According to Shel and Jay, ‘Too many businesses see marketing as a weapon of war. They think that to succeed, they have to climb over their competitors, fool their customers, and herd their employees into constricted conformity. We think that’s just plain wrong…’
“Form partnerships with customers, employees, suppliers and even your competitors…they will become a marketing force for you… Taking on customers you can serve well, networking and forming alliances with complementary companies and competitors, being honest in your copywriting and advertising, and treating those you deal with the way you would like to be treated.
“Jay Levinson and Shel Horowitz are highly-respected copywriters and marketing experts, and both the “how-to” and the philosophy in this book make it clear why.”
—Cathy Stucker, IdeaLady.com

“Guerrilla Marketing Goes Green helps the reader understand that most aspects of business growth are not based on a zero-sum game. Your gaining of market share doesn’t necessarily mean loss of market share for your competitors. Many entrepreneurs never realize this and therefore stoop to unethical methods in order to surpass (some hope to destroy) others in their market niche. Jay and Shel help the reader, through easy to understand examples, learn techniques that yield a win-win solution for two or more business ventures… This book makes a strong case for treating others as you wish to be treated. This approach helps the business owner enjoy his or her career rather than fretting that someone else might be ‘eyeing their cheese.’ These are the types of principles—updated for today’s marketplace—that have built business leaders like Nordstrom’s, Avis, and Saturn. Study them, test them, reap your rewards, teach others the methods, and gain a greater enjoyment your career—and your life.”
—Jim Deitz, The Franchise Doctor

“This quotation particularly caught my eye: ‘Create value for others in everything you do. … You help yourself best when you’re helping others.’
“That captures so succinctly my hopes for Gifts from the Heart. I wanted to create a book that had something new to say, and help fundraisers help themselves while we met our own objectives for the cancer society, while helping readers create a more caring holiday.
“I think our vision, which you sum up so beautifully, is the real reason that we have been able to sell 17,000 copies without a distributor or marketing budget. One of the unanticipated joys of this project, however, has been meeting customers who have become friends. I have penpals all over North America, who forward newsclippings and articles about people contributing in positive ways. I never expected that at all!
“You are absolutely right when you tell readers to develop good customer relations. And not just because you or I want to sell them something, but because we are increasingly in need of that connection in what seems to be a less-friendly world.”
—Virginia Brucker www.webelieve.ca

“This is a refreshing, wonderful and practical book. Jay Conrad Levinson and Shel Horowitz tell you that integrity is not naiveté and that you can stand up for what you believe in and still make a profit. I’d like to thank the author… Bravo!”
—Jeffrey Eisenberg, New York Times bestselling co-author of Waiting for Your Cat to Bark, Call to Action, and other books

“I’ve been reading through it slowly over the last week or so, and it all makes a whole lot of sense. I think you’ve got your finger on the next new wave of marketing…how you can do well for yourself by doing good for others.”
—Bobbi Chukran, Simple Pleasures Photography

“Each page of Guerrilla Marketing Goes Green draws you toward the next. Jay Levinson and Shel Horowitz masterfully blend conversational style with logical flow and unparalleled research. Their ethical, people-first message is the new paradigm in marketing. I’ll be referring to this book for years to come. Highly recommended.”
—Lee Godden, author of ZenWise Selling, www.DrivenToSell.com

“True win/win marketing is the ideal everyone in business should strive for. Jay Levinson and Shel Horowitz’s Guerrilla Marketing Goes Green is the definitive book on the art and practice of win/win marketing. They show you how to create marketing that not only helps your own business, but by helping another business simply passes around success that enhances every business or situation it touches.
“Levinson and Horowitz not only practice what they preach, they live it. With true examples, they show how the system works for just about every business situation imaginable. They show that even helping your competition can help you help your own business.
“Practicing these principles bodes well for business, as well as in our personal lives. What a wonderful world this could be!
“Well recommended for anyone, not just business people, looking to make a positive mark in this world.”
—Kitty Werner, author, The Savvy Woman’s Guide to Owning a Home; How to Care For, Maintain and Improve Your Home

“Jay Conrad Levinson and Shel Horowitz are both the Johnny Appleseed and the Thomas Paine of ethical marketing. Their book, Guerrilla Marketing Goes Green, is the “Common Sense” for the 21st Century for those of us trying to make a better world for ourselves, our families, our communities, and indeed, the world. They show, step by step, how I can help myself and my business by helping every customer, client and contact around me.”
—TJ Walker, Media Training Worldwide, www.mediatrainingworldwide.com

“I not only like what Shel and Jay have to write, but also how they write as well, and can recommend this book wholeheartedly. Judging from the testimonials—including many well known people—everyone likes this book…This is more than a “be nice” or “feel good” book, although it did make me feel good about being nice. It contains practical business advice.”
—Ted Demopoulos, co-author, Blogging for Business http://www.demop.com

“This is the book for the folks who think hate sleazy marketing, but need sales. You’ll learn how to make more sales, do good for the environment and the world and feel good about yourself and your efforts all at the same time. It gives specific, practical examples of people and organizations that are doing the things discussed, and talks about ways to adapt the techniques to a variety of situations.
“Don’t sabotage your company or your career by avoiding marketing. Buy this book and follow its advice. You’ll not only feel terrific about what you’re doing, you’ll help the world, your customers, your company and yourself. I’ve been using Shel’s techniques, with great results, since his earlier book, Principled Profit And if it works for me, it will work for anyone!”
—Marion Gropen, CEO, Gropen Associates, Inc. and moderator of two publishing-industry discussion lists

“I’m impressed with this thoughtful approach to marketing. Every entrepreneur and marketer should read Jay and Shel’s book Guerrilla Marketing Goes Green.”
—Patrick Byers, CEO, Outsource Marketing, Seattle/Responsible Marketing blog, http://responsiblemarketing.com/

“This is the book for those of us looking for hard data to support our intuition. In case after case, Jay and Shel remind readers that yes, there is a better way to do business. Yes, it really works. And yes, each of us can make a difference.”
—Susan Tull, Vice President of Marketing, BlueHornet.com

By Marilyn J. Mcleod “Coach Marilyn” (San Diego)

Topics such as the advantages of doing the right thing, quality, integrity, and honesty, marketing versus adversarial sales … what a welcome resource in any economy! Especially in the age of social media where authenticity and transparency count, this is a very important book!

“Guerrilla Marketing Goes Green” is not your average marketing book. When reading “Guerrilla Marketing Goes Green” you will find stressed are ethical behavior, and reducing your businesses carbon footprint. This is actual steps your business is taking; not just saying your business is green to jump on the environmental bandwagon. This is where the ethical part comes in, ethical in dealing with your customers; also with your marketing materials if you state you rare green or whatever you are touting. You must walk the walk.

“Guerrilla Marketing Goes Green” is also about marketing emphasizing ethical, frugal, and effective methods. There is also a resource section, which lists URLs for even more resources.

This reviewer enjoyed reading a section titled “A Social Movement Around Business Ethics” which contains a “Business Ethics Pledge” and an URL to the Web page to sign the pledge. This reviewer as a businessperson signed it and plans on living by it, and hopes that every business would be willing to do the same. Living ethically is good for personal piece.

“Guerrilla Marketing Goes Green” also addresses subjects like social media, traditional media, turning customers, suppliers, and even competitors into an unofficial sales force, how to have acquaintances become joint-venture partners, and more.

“Guerrilla Marketing Goes Green” is a book that needs to be handy for referencing as you work on your marketing plan and marketing materials. It will be a reference manual for this reviewer within arm’s reach.

If you choose one marketing book to aid in marketing your business or product, “Guerrilla Marketing Goes Green” needs to be the book. You will not be disappointed, and will learn a good deal about ethical, frugal marketing.

This reviewer awards a five star rating to “Guerrilla Marketing Goes Green.”

This reviewer received a complimentary copy of, “Guerrilla Marketing Goes Green” from Wiley upon request. There was no remuneration, and the review is this reviewer’s honest opinion of “Guerrilla Marketing Goes Green.” No reviews are ever biased.  Federal Trade Commission 16 CFR Part 255

Robert Medak
Freelance Writer/Editor
http://www.stormywriter.com/

Media that Have Covered Shel:

“Shel Horowitz is one of my most dynamic, quick thinking guests, able to seamlessly corroborate and add to contributions of other guests with split second timing.”
Marisa D’Vari
Producer/Host, “Building Brand, Buzz, & Business”
Channel 9 TV, Boston, MA

“Hi Shel, we loved having you on Factor77. Your tips were very well received, glad you could take part in helping people get their business to the next level.”
Matt Wilson, Factor77 TV

Notes: Shel averages over 25 interviews a year; this is a partial list.
Starred entries ( * ) were 30 minutes or longer, % = repeat appearance.

Radio, Sydicated Shows:
Business of Success Talk Radio (nationwide) *
Entrepreneur Radio, http://www.wsradio.com
Ask Heloise Radio, http://www.heloise.com *%
Gary Burbank (WLW, Cincinnati) *
Adriane Berg’s Money Show (Westwood One) *
Mitch Schlimer, Let’s Talk Business (Talk America) *
Jim Blasingame, Small Business Advocate (Talk America, 4x) *%
Rhona at Night (Vancouver, BC)
Moving On with Myrna Lamb (KLOC, Loveland, CO) *
Dave Scott, LibertyWorks Radio Network
Rick Barber (KOA, Denver) *
Mike Schiavo, National Business Talk Radio
Frank Foster, Wealth of a Different Kind, Talk Radio Network *%
Jerry Hudson, America Live
Crosstalk with Dr. Barton Goldsmith (KCLU, Santa Barbara) (NPR affiliate)*

Radio, Major and Medium Markets-U.S.
KYXY, San Diego (Sonny West & Pat Brown)
WELI, New Haven (Mike Cella)
KDJR/HKAD, St. Louis (Monica Adams)
KODS, Reno (Bill Schultz)
WHAS, Louisville (Bob Sokoler) *
WVKS, Toledo (Denny Schaffer and Tricia Courtney)
WBEV/WTTN, Milwaukee/Madison, WI (Jim Stowell)
KVEN, Ventura, CA (Barbara Scott)
WSKS, Syracuse (Linda Ray and Scott McKay)
WWHT, Syracuse (Mike Van Ness and Trish Paige)
KVHL Santa Barbara (Marna Davis)
WMXL, Lexington, KY (Rick O’Shea)
WBWN, Bloomington, IL (Mike Tyler)
WYUR, Detroit (Jim Davis)
KNRX, Oklahoma City (Alan Cross)
Jim Mackrell Show, Houston *
WLVJ, W. Palm Beach, FL (Steve Forsythe)
WKDF, Nashville (Jon Link)
WAXY, Miami (David Schwartz) *
KRCH, Rochester, MN (Don Gore and Big Mark Clark)
WHP, Harrisburg, PA (Steve and Melanie)
WAEV, Savannah, GA
WLVQ, Columbus, OH (Wags and Elliott)
KBOI, Boisie (Drew Harold) %
KFGO, Fargo (Jack Michaels)
WWL, New Orleans
KFMB, San Diego
WJNX, West Palm Beach (Art Butler)
Love Life Radio, Honolulu *
WKBN, Youngstown, OH
KKFM, Colorado Springs/Denver (Mark Stevens)
WJR, Detroit (Ken Calvert)
WWAX, Duluth (Laura Wilde and Jim Young)
WOND, Atlantic City (Jeff Whitiker)
KFRU, Columbia, MO (Scott Baker and Simon Roe)
KSDO, San Diego (Money in the Morning) %
WGAR, Cleveland (Ken Robinson)
KFLR, Phoenix (Bruce Thurman)
The Don and Carla Show %
Desperately Seeking Cash, Mike Bunge Show, KXEL (Waterloo, IA)
Carter & Co., WNWS, Jackson, TN *
George McKenzie Show, KAHL, San Antonio *%

Radio, Major Markets-International
ICRT, Taipei, Taiwan (David Wang) *
Mark Green & The Creatures Of The Night (Talksport Network, UK-wide syndicate)
Voice of America, Europe-wide (Martin Secrest)
CIOC, Victoria, BC, Canada (Andrew Lindsay)
CJAD, Montreal (Peter Anthony Holder, Al Gravelle) %
CIOK, St. John, NB, Canada
CJVI, Victoria, BC, Canada (Barry Bowman)
CKGL, Kitchener, ON, Canada (Steve Hodgson)
ABC Radio News-Australia

Television:
ABC News (nationally syndicated)
WHDH Channel 7, Boston (Fox)
Channel 9, Boston
Nutmeg TV, Hartford, CT area, The Book Authority (Brian Jud)
Lower Bucks Cable, Philadelphia area (Mark Drucker) (phoner)
Northampton Community TV
Amherst Community TV
Channel 5, Hadley MA

Major Print Media:
New York Times %
Wall Street Journal
Washington Post %
Reader’s Digest
La Repubblica, Italy’s national newspaper
Chicago Tribune
NY Daily News
Cleveland Plain Dealer
Boston Globe %
Christian Science Monitor %
Inc. Magazine %
Entrepreneur %
Fortune Small Business %
Woman’s Day %
Los Angeles Times %
Aviation Week
Working Mother
Working Woman
The National Post of Canada
Ragan Strategic Media/Ragan Report %
SAM (Sales And Marketing Magazine) %
Midwest Book Review %
Redbook
Atlanta Journal-Constitution
Bulldog Reporter’s Media Relations Insider %
Hospitality Sales and Marketing
Association International
Boston Herald
Chief Marketer
Profnet Roundup %
Book Marketing Update %
Southwest Spirit
Crain’s New York Business
Semana (Bogotá, Colombia)
Costco Connection
USA Today
Slate
Tampa Tribune (Tampa, FL)
San Diego Union-Tribune
Business Management Daily
Metro (nationwide/international urban paper)

Major Wire Services
Associated Press (AP)
United Press International (UPI)

Books that Quote or Cite Shel:

Guerrilla Marketing for Writers: 100 Weapons to Help You Sell Your Work
by Jay Conrad Levinson, et al

Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
by Steve O’Keefe

How To Publish and Promote Online
by M. J. Rose and Angela Adair-Hoy

Get Slightly Famous
by Steven Van Yoder

Trash-Proof News Releases
edited by Paul Krupin

Starting an Online Business for Dummies, Third Edition
by Greg Holden

Successful Website Marketing
by Peggi Ridgway

The Consultant’s Guide to Proposal Writing : How to Satisfy Your Clients and Double Your Income
by Herman Holtz

The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 14th Edition
by Dan Poynter

Successful Nonfiction: Tips and Inspiration for Getting Published
by Dan Poynter

Marketing with E mail: A Spam Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
by Shannon Kinnard

Confessions of Shameless Internet Promoters
edited by Debbie Allen

Getting Started in Computer Consulting
by Peter Meyer

Beyond the Bookstore
by Brian Jud

Publish to Win
by Jerrold Jenkins and Anne Stanton

Complete Publishing Resource Manual
by Linda Abel

Guerrilla Saving
by Jay Conrad Levinson and Kathryn Tyler

The Home Team
by Scott and Shirley Gregory

The Simple Life
Edited by Larry Roth

Kids and Money
by Jayne Pearl

Personal Finance for Seniors
by the Editors of FC&A Publishing

PR News’ “Lessons Learned from the PR Trenches”

Branded Customer Service: The New Competitive Edge
by Janelle Barlow, Paul Stewart

Small Business Start-Up Guide: Practical Advice on Selecting, Starting & Operating a Small Business
by Robert Sullivan

The Complete Idiot’s Guide to Beating Debt
by Steven Strauss, Azriella Jaffe

Building Buzz
by Marisa D’Vari

Advertising Without an Agency Made Easy
by Kathy Kobliski

Book Marketing From A-Z
by Francine Silverman

The Publishing Game
by Fern Reiss

Insider’s Guide to Large Quantity Book Sales
By the Jenkins Group

Poor Richard’s Internet Marketing and Promotions
by Peter Kent and Tara Calishain

Everything You Always Wanted to Know About POD
by John Harnish

Streetwise Small Business Book of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits (Adams Streetwise Series)
by Gene Marks

The Complete Writer’s Journal
by Carolyn Howard-Johnson; Edited by Pat Avery, Joyce Faulkner and Carolyn Howard-Johnson

The Great Formula for Creating Maximum Profit With Minimal Effort
by Mark Joyner

Publicity for Nonprofits
by Sandra Beckwith

Start Your own E-Business (Start Your Own . . .)
by Robert McGarvey, Melissa Campanelli, and Entrepreneur Press

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
by Sandra L. Beckwith

Becoming a Personal Trainer for Dummies
by Melyssa St. Michael and Linda Formichelli

Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits
by Eva Rosenberg

From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products
by Stephanie Chandler

The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly—Using Only Email
by Joe Vitale and Jo Han Mok

Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business
by Peter I. Hupalo

The New Farmers Market: Farm-Fresh Ideas for Producers, Managers & Communities
by Vance Corum, Marcie Rosenzweig, and Eric Gibson

Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
by Priscilla Y. Huff

fEmpowerment
by Sandy Shepard

Create Your Own Luck : 8 Principles of Attracting Good Fortune in Life, Love, and Work
by Azriela Jaffe

The Complete Idiot’s Guide to Beating Debt, (The Complete Idiot’s Guide)
by Steven D. Strauss, Azriela Jaffe

A Simple Choice : A Practical Guide to Saving Your Time, Money and Sanity
by Deborah Taylor-Hough

Bounce Back From Bankruptcy: A Step-by-Step Guide to Getting Back on Your Financial Feet, Third Edition
by Paula Langguth Ryan

The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
by Peter Bowerman

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success!
by Debbie Allen

Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition)
by Tom Ross and Marilyn Ross

Public Relations For Dummies (For Dummies)
by Eric Yaverbaum, Robert W. Bly, Ilise Benun, and Richard Kirshenbaum

Open Your Heart with Geocaching: Mastering Life Through Love of Exploration (Open Your Heart)
by Jeannette Cezanne

Small Store Survival: Success Strategies for Retailers (National Retail Federation)

Author 101 Bestselling Book Proposals: The Insider’s Guide to Selling Your Work (Author 101)
by Rick Frishman and Robyn Freedman Spizman

The ABCs of Strategic Communication: Thousands of Terms, Tips and Techniques That Define the Professions
by M. Larry Litwin, APR

Modern Day Heroes: In Defense Of America
by Pete Mitchell, Bill Perkins

How to Get Happily Published
by Judith Appelbaum

Sustaining the Family Business
by Marshall B. Paisner

Cycling for Profit: How to Make a Living With Your Bike (Cycling Resources Series)
by Jim Gregory

Book Design and Production
by Pete Masterson

At Your Command
by Joe Vitale and Neville Goddard

Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business
by Robert W. Bly

Author 101 Bestselling Nonfiction: The Insider’s Guide to Making Reality Sell (Author 101)
by Rick Frishman, Robyn Freedman Spizman, and Mark Steisel

The Power of Slow: 101 Ways to Save Time in Our 24/7 World
by Christine Louise Hohlbaum

What to Do When You Are Fired or Laid Off
by PK Fontana (Atlantic Publishing, 2010)

The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle
by Steve Slaunwhite, Pete Savage, and Ed Gandia (Penguin, 2010)

102 Ways to Earn Money Writing 1,500 Words or Less
by I. J. Schecter (F+W Media, 2010)

Red Fire Branding
by Liz Goodgold

You are current #3 popular download in our list of shows with 170 downloads. Thanks for helping make us a success!—Victor R. Volkman, AuthorsAccess.com

Major Online-Only Media:
CNN.com *
Daily Marketing Ace
MSN %
AOL’s homepage %
Microsoft bCentral.com %
BankRate.com
Monster.com
Examiner.com
PromotionWorld.com
Adventive.com %
Holt Uncensored
BookzonePro.com
Wall Street Journal’s StartupJournal.com
BNET.com
FastCompany.com
TriplePundit.com
MSN/Sprint Business on Main %
Business Management Daily
Fuel.net
Web Worker Daily
Fox News Online
Jacksonville (FL) Times-Union
The Pantagraph
Demo Dirt
Technorati
American Express Small Business Open Forum

Teleclasses and Featured Online Chats:
Inc Online *%
AOL’s Your Business Lunch *%
PRLeads.com *%
Loska.com *%
Annie Jennings PR *%
Obvious Expert Teleseminar Series *
Sharron Senter Teleseminar Series *
Samizdat.net *
Debbie Allen’s Shameless Self-Promoters
Teleconference*

Guest-Blog Posts:
FastCompany (weekly guest blog on sustainablity)
Examiner.com
International Association of Online Communicators (IAOCblogcom)–two guest blog stints, each one week long
TriplePundit
Marketing Tips for Authors
NewsBlarg
Frugal RI Mama
Roger C. Parker
Book Marketing Maven
Marketing Tips for Authors

Interview questions:

Bio:

About Shel Horowitz: ethical/Green marketing expert, book shepherd, writer, international speaker, consultant, community organizer, frugalist

Beginning with a one-toddler action against smokers at his parents’ party at about age three, Shel Horowitz has been involved in environmental and social change movements his whole life. In 1972, at age 15, he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City (a proposal that the utility company quickly withdrew). A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense. Shel is also the author of the e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. He is directly responsible for the first nonsmokers’ rights regulations in Northampton, Massachusetts, and for the defeat of a large and inappropriate mountaintop development in his current home town of Hadley, Mass. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.

On the marketing side, Shel was still a teenager when he started doing publicity and marketing for grass-roots community organizations with zero promotional budget. There wasn’t even money available for stamps, so he used to hand-deliver press releases on a three-speed bicycle, Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over twenty years, he’s helped businesses, nonprofits, and community groups get their message out to the public with little or no expenditure.

After finishing Antioch College at age 19, Shel had to come to terms with his own work history: career paths not only in writing and marketing/PR, but also in radio, teaching, arts, food service, office systems, community organizing, and environmental issues. Putting together his own first résumés led to a new career direction: résumé writing and career services. Shel quickly realized he had the ability to discover a job candidate’s best strengths and present them so those are highlighted while weaknesses are downplayed. In short, he turned résumé writing into a marketing function.

A native of New York City, he returned there to work at two literary agencies as a manuscript reader, and then worked for a year and a half as a VISTA Volunteer community organizer with the Gray Panthers. Pursuing poetry on the side, he became very active in the New York open poetry scene, and met Dina Friedman at an open reading in Greenwich Village.

The two left New York in 1980, spending a year in Philadelphia before settling in Western Massachusetts in 1981—and founding Accurate Writing & More with an initial marketing cost of $12 and a total start-up under $200 (most of it for a 13-year-old IBM Selectric typewriter). They married two years later. Daughter Alana was born in 1987—the same year Dina joined the business—and son Rafael followed in 1992.

Drawing on the marketing he’d practiced in and after college, Shel began marketing his own business locally, and grew it to the largest of its kind in a three-county service area. In 1985, he published the first of six books on low-cost, high-impact marketing. Gradually, he expanded his practice to marketing for other businesses and nonprofits. He began using e-mail as a marketing tool in 1994, set up his first website in 1996, and quickly developed a reputation internationally as a skilled copywriter and marketing strategist who knows how to stretch a marketing dollar. His client list now includes accounts in Europe, Asia, and all across the U.S.; his books have sold to dozens of countries, and one of them has been translated into Korean.

And as an environmental and social justice activist since 1972, he has used these skills pro bono for a number of environmental and social change organizations—especially a group he founded called Save the Mountain, which mobilized thousands of people (in a rural county) and rapidly beat back an “unstoppable” poorly-planned development on a mountain abutting a state park; this was a campaign that combined everything Shel knew about marketing and community organizing, and drew on the skills of many others that he recruited into the organization. Following the success of this campaign, Shel looked at a bigger canvas, and founded the Business Ethics Pledge to make future Enron and Madoff scandals unthinkable. So far, he has signers in more than 30 countries.

Shel now offers not only copywriting and strategic marketing planning based in Green principles, but also helps unpublished writers become published authors. Five of his eight books have won awards and/or been republished in other countries, including his most recent, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, co-authored with Mr. Guerrilla Marketing himself, Jay Conrad Levinson).

This new book states that honesty, integrity, and a commitment to environmental sustainability are important—but market share is often the wrong metric entirely…that long-term relationships are better than a one-time sale…and that competitors can be among your best allies.

The book provides dozens of examples of companies large and small that have succeeded by putting people first: familiar names like Johnson & Johnson, IBM, Southwest Airlines as well as numerous entrepreneurs who are successful in their own niches, even if not widely known.

Shel is a popular speaker and media interviewee (including multiple appearances in the New York Times, Inc, Christian Science Monitor, Wall Street Journal, Entrepreneur, and many others) who loves to get the word out about this important new paradigm. A few among many venues where Shel has spoken:

• Forum Davos, Davos, Switzerland (February 2010)
• American Society of Journalists and Authors (April 2010)
• Book Expo America (multiple appearances)
• Noteworthy USA National Convention Keynote
• Public Relations Society of America International Conference
• Infinity Publishing Author Conference Keynote
• Publishers Marketing Association University (multiple appearances)
• Ragan Strategic Media Conference
• Regional writing and publishing associations in the Bay Area, Saint Louis, New York, and elsewhere (three with several repeat appearances)
• University of Massachusetts Family Business Center (multiple appearances)
• Business for Social Responsibility
• Colleges and universities including Smith College, University of Vermont, Mount Holyoke College, others

Contact him with this link, or call 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time).

Photos:

• Shel Horowitz, Head Shot 10K, 230 x 307
• Shel Horowitz, Alternative Photo, 100K, 500 x 667
• Shel Horowitz, Alternative Head Shot, 95K, 500 x 667

Shel’s Other Pressrooms:

• Frugal Marketing
• Ethical/Green Business
• Writing and Publishing
• Frugality and Frugal Fun

To arrange an interview with Jay Conrad Levinson, contact Amy Levinson, Olympiagal at aol.com

Guerrilla Marketing Goes Green

Winning Strategies to Improve Your Profits and Your Planet

By Jay Conrad Levinson and Shel Horowitz

San Francisco, CA – In true guerrilla marketing tradition, GUERRILLA MARKETING GOES GREEN (Wiley; $21.95; Paperback Original) presents unbeatable insurgent tactics to increasing your profits and improve the planet. Web marketing pioneer and environmental activist Shel Horowitz, teams up with bestselling author Jay Levinson to provide solid marketing tools that ethical business owners can harness in order to grow their businesses and save the planet.

Attitudes toward business ethics and sustainability have shifted dramatically in recent years. Many topics that were considered pretty far out on the fringe have been slowly working their way into the mainstream. Business owners are looking for guidance, as they want to merge ethics and Green principles with success. They want to know how to survive and thrive in a world that sometimes feels like it’s out to get them, and they want validation for the choices they’ve made not to play dishonest and nasty business games.

GUERRILLA MARKETING GOES GREEN provides both the theory and the practical roadmap. It presents good reasons why ethical, Green businesses work better and also offers solid marketing tools that these ethical business owners can harness in order to rapidly grow their businesses.

This book could be a lifeline for struggling businesses that haven’t learned how to market themselves as ethical, environmentally friendly, active corporate citizens with whom their prospects want to do business. The book also discusses powerful strategic partnerships, blogs, social networking websites, podcasts, teleseminars, and other frugal, effective, and too-often-neglected marketing techniques.

Jay Conrad Levinson is the author or coauthor of the more than twenty books in the successful Guerrilla Marketing series. His ideas have influenced marketing so much that today his books appear in 47 languages and are required reading in many MBA programs worldwide. Jay has taught guerrilla marketing for ten years at the extension division of the University of California in Berkley. He was a practitioner of it in the United States, as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director at Leo Burnett Advertising.

Shel Horowitz has combined ethical, affordable, and effective strategic marketing with environmental activism for over 30 years. His victories using his marketing background for environmental causes include involving thousands of people in a successful environmental campaign that the “experts” said couldn’t win. Marketing online since 1994, he quickly developed a reputation internationally as a skilled copywriter and marketing strategist.

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

By Jay Conrad Levinson and Shel Horowitz

John Wiley & Sons

February 2010, $21.95; Paperback original

978-0-470-40951-0

This press release was prepared by Cynthia Shannon of Jon Wiley & Sons, publisher of the book. All other press releases here were written by Shel Horowitz.

For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388, shel@principledprofit.com, Twitter: @ShelHorowitz

New Green Marketing Book Racking Up Honors In First Few Weeks

HADLEY, MA, February 4, 2010: The newest book in the world of eco-friendly marketing has been racking up honors at an amazing pace.

After less than two weeks on the market, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, by Jay Conrad Levinson and Shel Horowitz (John Wiley & Sons, 2010) has successfully synthesized the disparate worlds of environmental activism and cutting-edge marketing—and has already been met with several honors:

· Rights to an Italian edition were sold to Francesco Brioschi Editore

· Rights to an English-language audiobook edition were purchased by Gildan Media Corp.

· In its first week, the book got to Number 10 in the Environmental category on Amazon.com (screenshot available)

· It was only the fifth book to be named an “Indie Groundbreaking Book” by Independent Publisher Magazine

· Went to press with more than 50 endorsements by prominent entrepreneurs, marketers, and environmentalists, as well as a Foreword from Stephen M.R. Covey, best-selling author of The Speed of Trust

· Primary author Shel Horowitz is giving a talk based on the book, “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social / Environmental Commitment” in Davos, Switzerland next week

· Partnered with Green America to raise money for environmental causes

Jay Conrad Levinson released the first of more than 60 Guerrilla Marketing books in 1984, after a corporate marketing career that included being on the creative team that developed the Marlboro Man. A household name in the marketing world, he’s sold more than 20,000,000 books.

Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a 15-year-old high school student). A world-renowned marketing consultant and multiple-award-winning 8-time author, he’s participated actively in major environmental and social change movements.

Guerrilla Marketing Goes Green, ISBN 978-0-470-40951-0, $21.95 trade paperback, is available through all major online and physical bookstores. Endorsements, reviews, excerpts, and more can be seen at http://guerrillamarketinggoesgreen.com/ (along with a bonus package worth over $2600, free with purchase from any qualified retailer).

###

For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388, shel@principledprofit.com, Twitter: @ShelHorowitz

GREEN Guerrilla Marketing? WHAT is That?

HADLEY, MA: Can Guerrilla Marketing really go Green? Does marketing of any kind have anything to do with the environmental movement?

Shel Horowitz, primary author (with Jay Conrad Levinson) of the award-winning new book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010), answers a great big “yes” to both questions.

Popularized by Jay Conrad Levinson since 1984, Guerrilla Marketing is the idea of being nimble in our thinking and actions, seizing opportunities that are not open to big, cumbersome organizations that lack the agility to move fast. Traditional marketing approaches are too-often based on intrusive “push” marketing and expensive advertising, rather than the cheaper, more efficient, and easier Guerrilla approaches of building relationships with influencers who will open new markets, being there and findable when customers look for what you offer, and letting customers nonintrusively “pull” themselves to you.

Green Guerrilla Marketing, developed by Shel Horowitz, takes it a step farther: as consumers become more aware of issues like climate change, buying local, etc., they want to patronize companies that understand that. The new book shows a whole lot of ways to use Green principles and commitment to ethics in order to place your company front and center in the prospect’s mind, so when that prospect is ready to become a customer, you’re the company that gets seen as Green, concerned about doing the right thing, and you are well-positioned to get the sale.

Of course, this only works if your eco-commitment is sincere. Fake environmental stances will get you accused of “greenwashing,” and could land you in court.

Using numerous examples from Fortune 100 down to solopreneurs, Horowitz and Levinson demonstrate the right ways to establish genuine Green credibility, and take advantage of the incredible marketing power this commitment provides you: building partnerships that turn customers, suppliers, nonprofits, and even direct competitors into marketing agents for you.

Guerrilla Marketing Goes Green, ISBN 978-0-470-40951-0, $21.95 trade paperback, is available through all major online and physical bookstores. Endorsements, reviews, excerpts, and more can be seen at http://guerrillamarketinggoesgreen.com/ (along with a bonus package worth over $2600, free with purchase from any qualified retailer).

###

Every year I’ve done at least one non-profit campaign as part of pro bono, but had not considered the impact of using marketing to advance green initiatives as they were presented in this book.

Packed with practical examples on how ethical marketing can go past the corporate walls to make real impact (and make money.) Rather than just talking about how green your company is (in manufacturing process, recycling, or use of materials), your marketing can impact lasting social change.

Shel may not have known then when he sent over a review copy, but I’m a big supporter of alternative energies, primarily bio-fuel, and regional organic farming. His lobster story (pg. 163) may be a good idea for small biofuel producers, even organic micro-farms by letting customer own a piece of the result.

I can see myself revisiting case studies presented, especially since book notes include links to referenced guerrilla marketing ideas. Don’t want to make you think this is a tree-hugger book, it includes practical marketing you can use in your business. But …

Even if you were “green” before it was cool, you can appreciate this approach for profits and planet. Book goes a long way towards growing a business and being sustainable. Highly recommended.