5.0 out of 5 stars

By Marilyn J. Mcleod “Coach Marilyn” (San Diego)

Topics such as the advantages of doing the right thing, quality, integrity, and honesty, marketing versus adversarial sales … what a welcome resource in any economy! Especially in the age of social media where authenticity and transparency count, this is a very important book!

If you choose one marketing book to aid in marketing your business or product,
“Guerrilla Marketing Goes Green” needs to be the book. You will not be
disappointed, and will learn a good deal about ethical, frugal marketing.
Guerrilla Marketing Goes Green
By Jay Conrad Levinson and Shel Horowitz

“Guerrilla Marketing Goes Green” is not your average marketing book. When reading “Guerrilla Marketing Goes Green” you will find stressed are ethical behavior, and reducing your businesses carbon footprint. This is actual steps your business is taking; not just saying your business is green to jump on the environmental bandwagon. This is where the ethical part comes in, ethical in dealing with your customers; also with your marketing materials if you state you rare green or whatever you are touting. You must walk the walk.

“Guerrilla Marketing Goes Green” is also about marketing emphasizing ethical, frugal, and effective methods. There is also a resource section, which lists URLs for even more resources.

This reviewer enjoyed reading a section titled “A Social Movement Around Business Ethics” which contains a “Business Ethics Pledge” and an URL to the Web page to sign the pledge. This reviewer as a businessperson signed it and plans on living by it, and hopes that every business would be willing to do the same. Living ethically is good for personal piece.

“Guerrilla Marketing Goes Green” also addresses subjects like social media, traditional media, turning customers, suppliers, and even competitors into an unofficial sales force, how to have acquaintances become joint-venture partners, and more.

“Guerrilla Marketing Goes Green” is a book that needs to be handy for referencing as you work on your marketing plan and marketing materials. It will be a reference manual for this reviewer within arm’s reach.

If you choose one marketing book to aid in marketing your business or product, “Guerrilla Marketing Goes Green” needs to be the book. You will not be disappointed, and will learn a good deal about ethical, frugal marketing.

This reviewer awards a five star rating to “Guerrilla Marketing Goes Green.”

This reviewer received a complimentary copy of, “Guerrilla Marketing Goes Green” from Wiley upon request. There was no remuneration, and the review is this reviewer’s honest opinion of “Guerrilla Marketing Goes Green.” No reviews are ever biased.  Federal Trade Commission 16 CFR Part 255

Robert Medak
Freelance Writer/Editor
http://www.stormywriter.com/

There’s a “green” trend sweeping the nation, but can it really apply to the aggressively competitive world of marketing? Especially in these trying economic times, it’s hard to imagine the “Golden Rule” of putting people first and treating them fairly can help one succeed in business. And with all the cost-cutting that’s going on, can a business really afford to put values above value and worry about the environmental well-being of our planet?

5.0 out of 5 stars Marketing for a sustainable business that promotes common good, February 4, 2010
By      Justin Hitt (Norfolk, VA (USA))

Every year I’ve done at least one non-profit campaign as part of pro bono, but had not considered the impact of using marketing to advance green initiatives as they were presented in this book.

Packed with practical examples on how ethical marketing can go past the corporate walls to make real impact (and make money.) Rather than just talking about how green your company is (in manufacturing process, recycling, or use of materials), your marketing can impact lasting social change.

Shel may not have known then when he sent over a review copy, but I’m a big supporter of alternative energies, primarily bio-fuel, and regional organic farming. His lobster story (pg. 163) may be a good idea for small biofuel producers, even organic micro-farms by letting customer own a piece of the result.

I can see myself revisiting case studies presented, especially since book notes include links to referenced guerrilla marketing ideas. Don’t want to make you think this is a tree-hugger book, it includes practical marketing you can use in your business. But …

Even if you were “green” before it was cool, you can appreciate this approach for profits and planet. Book goes a long way towards growing a business and being sustainable. Highly recommended.

By Ken Beaulieu, fuel.net

Many companies believe they must make a choice between being “green” and being profitable. But in the book Guerrilla Marketing Goes Green, co-authors Jay Conrad Levinson and Shel Horowitz provide sound advice on how to marry environmentally responsible business practices with profitability. The theoretical guidance is grounded in real-life examples and case studies to help businesses practice successful and ethical marketing. Here are four key takeaways from the book to boost your guerilla marketing strategy:

1. Lose “the language of sacrifice.” Acting responsibly will actually help your company perform better. Responsible behavior will save you money and worry by avoiding expensive lawsuit bills and bad PR, and you can cut costs with the environment in mind. For example, conserve energy (and lower your electricity bill) by installing power strips and LED lighting.
2.  Let others in on the secret. Encourage other businesses to make the “green” switch. It will show that you’re looking out for them and that you genuinely care about responsibility and accountability – two qualities that build trust, respect, and, ultimately, business allies.
3. Green means “premium.” Responsible behavior will allow you, when pricing your products and services, to capitalize on the “high value of goodwill.” Moreover, green goods and services are easier to market.
4. Don’t discard – donate. Equipment that no longer meets your company’s needs (outdated computers, for instance) might be exactly what others are looking for. Consider donating such items to your local community (an inner-city youth program) or even a distant one (a college in a developing country). This not only builds lasting relationships and good PR, but also eliminates waste.

By Dr. Mani Sivasubramanian, MD “Internet Infopr… (Madras, India)

Do you want your ideal prospects seeking you out, willingly listening to your sales presentation, and talking themselves into doing business with you? Or would you rather keep shouting into the noisy bedlam that today’s world of ‘conventional’ marketing has become?

Shel Horowitz has teamed up with Jay Conrad Levinson to create a masterpiece. “Guerilla Marketing Goes Green” is a guidebook on ethical marketing, from two experts with the highest standards and values in the industry. I was fortunate to review an early copy of the manuscript, and believe it will be of immense value to business owners, entrepreneurs and marketers.

To many business owners, values, trust, morals, integrity and ethics are little more than buzz words. Shel and Jay show how they can become cornerstones holding up your business – and ensuring survival in tough times.

The Golden Rule was never better illustrated than in this exquisite guide on value and ethics in business today. And learning about the ‘Magic Triangle’ of quality, integrity and honesty will completely revamp and revolutionize the way you think about business success!

Today, value addition involves tapping into a global trend towards embracing ‘green’ practices that preserve natural resources. Discover how to marry ‘green’ to ‘marketing’ in this interesting, insightful and intensely thought provoking book.

In the end, this is not merely a book about business tactics, but one that’s about mindset change and adopting a philosophy of abundance, generosity and compassion towards your audience – creating a business that fulfills needs and adds value.

Dr.Mani Sivasubramanian, Internet Infopreneur, Author, and Heart Surgeon (reprinted from Amazon.com)